Blog Section
Biggest mistake businesses make email marketing
Business owners, just because you can send customers a pretty graphics heavy email doesn’t mean you should. Both Mailchimp and Aweber two of the larger email marketing tools online allow you to create both HTML and text versions emails, BUT. Which is the best to use for business, plain text or HTML? Awebers discuss the issue in this blog post “should I use text or html” but I beleive they misses the major point, CONVERSION. Conversion is the process of persuading someone to change their status. For example from website...
read moreHow many blog posts should a business write per month?
As a minimum a business should aim to produce one quality 1000-2000 word case study or ever green piece of content each month. At least one keyword focused 750-1000 word blog post article each week and 3-6 curated and commented articles suitable to your target market each day for syndication on social media. This level of content won’t make your business and over night success on the web but it will greatly improve its standing over a year. On top of these a business should add social and cultural posts to Facebook and twitter. Social...
read moreSocial Media savvy CEO’s are they wasting their time
Social media isn’t a waste of time for CEO’s if its done right. The wrong way for a CEO to handle social media. It’s not wise for the business owner or social media savvy CEO to handle all the businesses social media. It’s time consuming and their time is better spent converting prospective customers into clients, selling the businesses next big account, sorting out staffing issue, dealing with contractors and countless other activities CEO’s and business owner perform that bring the most value to their business....
read moreSEO and Social Media does your business need both
Social media can play an important role in delivering and converting visitors into customers for your business. It may be a major portion of your business’s online strategy but it won’t be a complete solution anytime soon. Likewise SEO is no longer just what happens on the business website. It encompasses everything you and your business do on the web and a portion of its activity offline as well. People will find your business through may avenues as it grows online. A major portion of that foot print may be social media. But...
read moreOur business website SUCKS – No Digital Marketing
Over the past two years we have been cutting back on website development through our sister business SMiK Web Design and concentrating more heavily on marketing businesses in the online space. We noticed a trend with all our business website clients. Businesses step through a number of stages when moving a real world business online. First they build a website as a brochure or contact website. Some time later they decide that their website could do more if it attracted more visitors, provided leads or sold something. So they build a new site...
read moreHow much does website design cost your business.
SMiK Web Design is a sister business to Michon International which was making websites for all types of business from 2009 to 2014 but I couldn’t see a future in website building. There are so many ways to create a presence on online and with its fast rate of change and plethora of “can do” no idea web developers entering the market place it didn’t make a very stable business model. As a result SMiK Web Design haven’t taken on any new clients for over a year. SMiK Web Design will still create a website for select businesses,...
read moreNever use a href mailto or html mailto on a website
Why do web developers still use the mailto hyperlink? I’ve been having a little rant about mailto html links on website over in youtube so I thought you might like to see why I’m so grumpy. It’s a real bug bear with me that a significant number of web developers still use a href mailto tag on a website instead of using a safe and better information collections tool. It may be a simple solution but it just doesn’t make good sense to use them. Here’s why: When a visitor clicks the mailto link it causes the default...
read moreContent marketing strategy for evergreen content
Are you writing evergreen content? If you’re writing an advisory which has a short life expectancy, for instance an article about a virus threat. Then it’s likely that the article will only be relevant for a month or two until the threat is gone. So you really only need to focus the article around the short term problem. The most prominent phrase or search performed for that advisory would be the problem/virus’s name. But if you are writing an article about an evergreen problem, like testing backup systems then it’s...
read more1 Million Followers on Instagram!
I have some very exciting news for you – my little sister has been running a little old Instagram account for about 2 and half years now, and in the last few days it has hit 1 million followers. These aren’t passive followers – she gets thousands of likes and tons of comments every time she puts an image up. What does it mean to have 1 million people interested in your product/service? As you’re a business owner I’m sure you know that it is a very powerful thing that can easily be turned into a profit, after...
read moreDo you have a day job you call a business?
Almost 2 weeks ago I found myself in a Cambodian hospital with 3 stitches in my head – ouch! You can read more about that on our travel blog, Up Sticks And Go. The experience meant we were not actively ‘working’ in our business for almost 2 weeks – in fact I think Simon still has a mild case of PTSD after seeing me pass out 🙂 The upshot is that we’ve been useless as far as the business has been concerned.. Luckily for us our business did not stop dead for two weeks, in fact thanks to our fabulous staff and the...
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