Pay Per Click Advertising
The world wide web has given us opportunities that have never been available before – as a business owner you now have the ability to highly target your customers online. In the case of Pay Per Click advertising, you only pay when a potential client clicks on your Ad. Plus you can target ages, geographic locations and even hobbies when advertising online. So if you know your customers (and you should) this is a very powerful way to get paying clients through the door 😉
Is Pay Per Click Advertising for you? Well, let me ask you this – “if you made $1.50 for every $1 you spent on advertising, how much advertising would you buy?” …. Easy, isn’t it – who wouldn’t buy as much advertising as they could to turn $1 into $1.50?
The two main types of pay per click advertising available at the moment are Google Adwords and Facebook Advertising. Each has a slightly different setup and targeting strategy, but both give you an amazing ability to “quickly” get results. Both services provide give you the ability set budgets and track the effectiveness of your campaigns in ‘almost real time’ – thats right, no waiting for a magazine to be printed to see if it has worked and gotten your more customers.
Here at Michon International we have an amazing team who can help you get started in Pay Per Click advertising. We can do the research, set-up your campaigns and then manage your campaigns – all you need do is make sure there is enough funds in your account to pay the per click costs.
Adwords 
The Google Adwords Ad’s show up when someone searches for a particular thing using a Google search OR on Google advertising partner sites. You as the business ‘bid’ on a keyword/search term that is relevant to your product or service and then your ad will only appear to people already looking for what it is you have to offer. This way any clicks that you get are from people that are actually interested & actively searching for things related to your product or service.
Search Engine Optimisation also plays a role in Google Adwords, you see Google only wants to send its clients (the people searching) to ‘relevant’ pages, whether that be in natural search or paid search. Your website page, your Google Adwords advertisement & the keywords you bid for, all need to be relevant or Google will not show your Ad. Search Engine Optimisation is some thing we are experts in, therefore when we setup your Google Adwords campaigns we will take care of that side of things too.
Would you like us to set-up and manage a Google Adwords campaign for you?
This is what we can offer you:
SET UP – $660 AUD (inc GST)
– Keyword Research
– Optimising your landing pages for the keywords
– Set-up of the Adwords groups & campaigns based around the keywords (up to 10 pages on your website targeted)
MAINTENANCE & MANAGEMENT – $550 AUD (inc GST) per month
– Weekly dedication to maintenance & management of Adwords groups and landing pages
– Testing of advertisements click through rates with various keywords and then updating to reflect the result – thereby always improving the click through rate.
– Monthly reports
– Minimum of 3 month contract
*** The Adwords ‘cost per click’ fees are the responsibility of the client, but can be managed using the daily budget facility provided.
*** Michon International will need full access to your website and Google Adwords account in order to manage your account.
Facebook
Facebook advertising is similar to Google Adwords, in that you pay per click, but it also lends its self to more creativity and targeting. When advertising in Facebook you can target loads of things including by geographical location, by age, by sex, marital status, education and most importantly by hobby/interest. Imagine if you sold fly fishing lures – you can make an advertisement that will only show to people on Facebook who live in Tasmania and who have put fly fishing in their profile as a hobby/interest. Surely anyone who clicks on your Facebook Ads would be more likely to actually buy your lures.
Pictures can also be used to great advantage in Facebook advertising – a picture tells a thousand words. There are a number of tricks to using pictures in your Facebook advertising which we can help you employ effectively to increase your click through rate. “Understanding” who your customer is, is vitally important when advertising in Facebook – if you know things like your typical customers age, sex, marital status and hobbies, you can be super effective when advertising to them.
Getting people to click on your Ad in Facebook is one thing but getting them to actually purchase some thing from your website is where the actual money is made.. Many people pay very little attention to what a clients experience of their online sales process is.. Every page on your website should have a call to action of some sort, if it doesn’t you are missing out. When you engage us to setup and a mange y our Facebook advertising we will also review your website landing pages, after all we want the best possible return on investment possible for your business. If your advertisement says that you can help people do “X”, then the page on your website that the advertisement points to MUST help people do “X”.
Would you like us to set-up and manage your Facebook Pay Per Click advertising for you?
This is what we can offer you:
SET UP – $880 AUD (inc GST)
– Typical customer research – who is your typical customer?
– Review and update landing pages to ensure the best possible return on investment.
– Set-up of a Facebook advertising campaign & Ads (including a unique image & ad copy) – up to 10 Ads
MAINTENANCE & MANAGEMENT – $550 AUD (inc GST) per month
– Weekly dedication to maintenance & management of your Facebook advertising campaigns and landing pages
– Monitoring of advertisements click through rates – adjusting/testing images, ad copy and customer targeting.
– Monthly reports
– Minimum of 3 month contract
***The Facebook ‘cost per click’ fees are the responsibility of the client, but can be managed using the daily budget facility provided.
***Michon International will need full access to your website and Facebook advertising account in order to manage your account.