The Launceston Digital Enterprise program is funded by the Federal Government to help local business to make the most of the roll out of the NBN (National Broadband Network). This program is free however the information provided is invaluable if you want your business to grow in the technology age. Lets face it – if you have a business you MUST be online to survive and the NBN is going to open up even more opportunity for local business.
The Launceston program is being rollout by Business and Employment – 53 Canning Street, Launceston. They have contracted us (Michon International) to provide the workshops and mentoring for the program. We have a Facebook page – to stay on top of everything Digital head over
there and ‘like’ the page: http://www.facebook.com/LauncestonDigitalEnterprise
The program will be run in 6 month blocks and finish in June 2014.This program aims to help local business to grow online – the workshops will teach business owners some of the online basics while the one on one mentoring will ensure that all the participants achieve positive outcomes and growth online!
LAUNCESTON DIGITAL ENTERPRISE WORKSHOPS
June – November 2013 Workshop dates and content are as follows…
LAUNCESTON CHAMBER OF COMMERCE
Workshop Intro – Overview of Program
- Marketing your business online
- Getting a Website
- Social Media for our business
- Using the web to communicate
- Mobile Apps
Date: Wednesday 12th June 2013 – 12pm to 2pm (bring your lunch and coffee/tea provided)
Venue: Chamber of Commerce, 1st Floor, 29 Paterson Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 1 – Marketing Online
- Create a web strategy for your business
- Generate rich content for your website
- Search engine optimisation and keyword search
- Email marketing – what it is and how to use it effectively
- Measure the success of your online presence and social media reach
Date: Wednesday 10th July 2013 – 12pm to 2pm (bring your lunch and coffee/tea provided)
Venue: Chamber of Commerce, 1st Floor, 29 Paterson Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 2 – Your Website
- What a good website looks like
- Whats the best sort of website for you
- Why is Search Engine Optimisation important
- Different ways to sell online
- How to measure your business online
Date: Wednesday 14th August 2013 – 12pm to 2pm (bring your lunch and coffee/tea provided)
Venue: Chamber of Commerce, 1st Floor, 29 Paterson Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 3 – Social Media and Your Business
- Worldwide social media statistics
- Facebook tips
- Measuring your social media engagement
- Twitter and other social media platforms
- Managing negative reviews
Date: Wednesday 4th September 2013 – 12pm to 2pm (bring your lunch and coffee/tea provided)
Venue: Chamber of Commerce, 1st Floor, 29 Paterson Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 4 – Communicating Online
- Google tools and analytics
- Teleworking
- Understanding cloud computing
- NBN enabled apps and tools
- Skype & other online chat facilities
- Data privacy & security
Date: Wednesday 25th September 2013 – 12pm to 2pm (bring your lunch and coffee/tea provided)
Venue: Chamber of Commerce, 1st Floor, 29 Paterson Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 5 – Business Online via your mobile
- Benefits of using smart phones in your business
- Apps for communication
- Developing a mobile site
- GPS enabled apps
- Future technology
Date: Wednesday 16th October 2013 – 12pm to 2pm (bring your lunch and coffee/tea provided)
Venue: Chamber of Commerce, 1st Floor, 29 Paterson Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
LAUNCESTON AQUATIC CENTRE
Workshop Intro – Overview of Program
- Marketing your business online
- Getting a Website
- Social Media for our business
- Using the web to communicate
- Mobile Apps
Date: Thursday 1st August 2013 – 5.30pm to 7.30pm (refreshments provided)
Venue: Launceston Aquatic Centre, York Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 1 – Marketing Online
- Create a web strategy for your business
- Generate rich content for your website
- Search engine optimisation and keyword search
- Email marketing – what it is and how to use it effectively
- Measure the success of your online presence and social media reach
Date: Thursday 5th September 2013 – 5.30pm to 7.30pm (refreshments provided)
Venue: Launceston Aquatic Centre, York Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 2 – Your Website
- What a good website looks like
- Whats the best sort of website for you
- Why is Search Engine Optimisation important
- Different ways to sell online
- How to measure your business online
Date: Thursday 3rd October 2013 – 5.30pm to 7.30pm (refreshments provided)
Venue: Launceston Aquatic Centre, York Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 3 – Social Media and Your Business
- Worldwide social media statistics
- Facebook tips
- Measuring your social media engagement
- Twitter and other social media platforms
- Managing negative reviews
Date: Thursday 24th October 2013 – 5.30pm to 7.30pm (refreshments provided)
Venue: Launceston Aquatic Centre, York Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 4 – Communicating Online
- Google tools and analytics
- Teleworking
- Understanding cloud computing
- NBN enabled apps and tools
- Skype & other online chat facilities
- Data privacy & security
Date: Thursday 7th November 2013 – 5.30pm to 7.30pm (refreshments provided)
Venue: Launceston Aquatic Centre, York Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
Workshop 5 – Business Online via your mobile
- Benefits of using smart phones in your business
- Apps for communication
- Developing a mobile site
- GPS enabled apps
- Future technology
Date: Thursday 28th November 2013 – 5.30pm to 7.30pm (refreshments provided)
Venue: Launceston Aquatic Centre, York Street, Launceston
Register: Business and Employment or ring FREECALL: 1800 709 552
LAUNCESTON DIGITAL ENTERPRISE MENTORING
The real work for your business will happen during your one on one coaching (mentoring). When you attend at least one workshop, you have an ABN & can state an outcome you would like for your business online, you will be eligible for up to 4 hours of us (Simon and Michelle Frost) working ON your business with you. This can and will have a lasting effect on the growth of your business online. Although this service is free to participants the value of this kind of coaching is impossible to quantify!
To apply for the Mentoring element of the program please email Thom Lloyd (Thom.Lloyd@businessandemployment.biz) and request mentoring, once you have attended at least one of the workshops.